What makes up the Wise Rating
Based on my experience of working in the Casino industry and playing at online Casinos for the best part of a decade, I identified these seven as the most important factors when determining how good a Casino is:
Bonuses and Offers
How many different slots providers do they have and how good are these providers? Do they have the best known providers such as NetEnt or Play N’Go or the more obscure ones? What’s the total number of different slots they have in stock and do they also have Progressive Jackpots?
Mobile
Most online Casinos these days have a mobile product but it can vary greatly in quality. I’ll look at whether the mobile product is browser-based or whether it’s an App and I’ll discuss how the mobile product compares to the laptop/PC version. Such as what proportion of games are available on mobile and how easy it is to do other things including checking your account and making deposits and withdrawals.
Design
They say that when you eat something, your first bite is done with your eyes. And that applies to Casinos as well. Just like your mouth starts to water when watching the person sitting next to you tuck into a delicious-looking Calzone Pizza to the extent you want one yourself, you’re also more likely to enjoy playing at a Casino with a beautiful design, attractive banners, appealing colours and an easy-to-read font.
I’ll also discuss how easy it is to navigate around the site and any other important deals to do with its design and usability.
Table Games and Live Casino
You wouldn’t be much of an Online Casino if you didn’t stock Blackjack, Roulette and Baccarat within your virtual doors, would you? But it’s worth talking about how many different versions there are of each game, how easy they are to play and whether you can play anything beyond these, such as Video Poker or scratch cards.
Live Casino is all the rage these days so I’ll start by discussing whether a particular Casino has it at all and if so, how many different games there are of each and how enjoyable your experience is with them.
Withdrawal Process
Looking great, having lots of games and being easy to play them on mobile is all well and good but how does each Casino perform when it comes to crunch time? And by that I mean, when you choose to withdraw your money.
Some Casinos will be unnecessarily fussy and slow when it comes to making KYC checks whereas others go through it quickly and painlessly. Some Casinos will take ages paying out your money while with others it’s instant or done within a couple of hours.
I’ll look at whether certain payment methods take longer than others and if the Casino has imposed any limits on how much money you’re allowed to withdraw at any one given time.
It’s my job to sort the wheat from the chaff.
Customer Service
We all make mistakes. Restaurants and airlines more than most! And it’s not about making them, it’s about how they deal with the issue in the aftermath.
This is especially true of Casinos. As Casino players we’re playing with real money so we expect any queries we have to be answered and any problems we encounter to be resolved in a fast, efficient, professional way. We should also be able to choose which method of communication we prefer: phone, chat or e-mail. The more, the better. We also want an Agent available to us when we need them, not when it suits them, so their availability is a big issue as well.
Poor Customer Service can make you want to jump ship but excellent Customer Service when it comes to solving a problem can actually make that Casino go up in your estimation.